In 2008 Eurovisie expanded its range with a dedicated line of children’s frames. The line, called “Youpi! for Youngsters”, was introduced at Mido 2008. The Youpi! line features the same high quality design standards and attention to detail as Eurovisie’s You’S line, but with a focus on children aged 5-12, they are colourful and playful – and with that age group in mind, they have also been designed to take the hard knocks kids are bound to give them. The collection is exuberant, fun and playful!
Youpi! is a French word meaning “yippee” or “yahoo”. The basic message expressed by this brand is that wearing a frame can be fun! The campaign theme – Life = Youpi! – captures the essence of Eurovisie's kid’s line.
With Youpi!, Eurovisie is offering excellent quality and durability at a very affordable price. Eurovisie also assures its customers of availability and outstanding service.
To support the line, Eurovisie has developed a marketing campaign that focuses on the playfulness of the children’s assortment, with ads, posters and point-of-sale materials.
A fab Youpi! game was launched in January 2013:
This new game app allows children from 6 to 12 years old to think about glasses in a fun way. A high score gives them a chance to win great prizes. The ‘test-yourcool-looks’ app allows kids to try on glasses online. They can then share snapshots sporting their favourite frames on social media.
Youpi! is the main character in the World of Youpi! game. Youpi! can be a girl or a boy. She or he can run, jump and shoot but also be hit by adversaries. The game has different levels: at the beach, in the polar region or in a lunar landscape. The “powerups” are Youpi! glasses, which give the player extra powers to get through a level.